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Westcoast rebrands as it focuses on Channel services

Rob Horgan
Westcoast rebrands as it focuses on Channel services

Westcoast has rebranded for the first time in ten years as it aims to focus more on Channel services. Unveiling a fresh new website with ‘enriched content’ ad reseller enablement resources, managing director Alex Tatham said that the rebrand marks the next chapter in Westcoast’s story.

He said: “We are delighted to launch a new chapter in Westcoast’s amazing growth story. We want to show our business can continue to service our ever-growing and changing customer base with a wide range of services bound together with the Westcoast brand promise of unrelenting excellence.”

He added: “As we move progressively beyond traditional IT distribution to fulfilment, cloud enablement, configuration, enhanced logistics, merchandising and marketing of a huge range of products, we want to demonstrate that all of these services are delivered with the flexibility and energy for which Westcoast is renowned. It’s a great time to be working at or with Westcoast. I look forward to continuing our phenomenal growth and taking our brand image even further afield.”

The new look represents Westcoast’s first major rebrand for a decade. The company’s new website (www.westcoast.co.uk) has been completely re-engineered and redesigned. It features a new front-end interface created to help new and existing customers to find the content they’re looking for quickly and easily.

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Tags: Distribution, Westcost

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